Antelope Valley Hospital on Wednesday announced the launch of its new brand identity, with a newly designed logo and new name—Antelope Valley Medical Center (AVMC).
Officials said the hospital “is evolving, and this new name and brand reflect on its history, its present, and its future.”
“Given all that the hospital has endured in the last two years, AVMC managed to successfully scale its services, while preparing to expand its footprint in the Antelope Valley. We must make the necessary changes now, as we prepare for the future,” said Edward Mirzabegian, Antelope Valley Medical Center CEO. “This new brand better reflects who we are as caring healthcare professionals, and as the leading medical provider in the region, demonstrating the comprehensive medical care we have to offer this growing community.”
The hospital recently added new medical services that include two new heart procedures, a bariatric program, and a thrombectomy procedure that can save the lives of stroke patients. AVMC also brought Antelope Valley Outpatient Imaging Center under its management to offer a broader line of outpatient radiology services. There’s also a plan to open a Behavioral Health and Rehabilitation Hospital, in partnership with Kindred Healthcare. And AVMC will soon announce the groundbreaking for the construction of a new hospital facility, officials said.
“The board voted to move forward with the name change, not only to demonstrate our commitment to this community, but as an optimistic sign for the future,” said Dr. Abdallah Farrukh, Antelope Valley Healthcare District, Board Chairman. “The Antelope Valley population is steadily growing and with the extended need for advanced medical services in this region, our new name and brand symbolize the positive changes the hospital will make to secure the medical care needed for our patients.”
The conversion will take some time, but patients and the community should see the new name and logo as early as March, officials said. To learn more about the Antelope Valley Medical Center rebrand, visit www.avhospital.org/new.
[Information via news release from Antelope Valley Medical Center.]
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David Paul says
Thank you, Mike Rives for hitting all the notes. If changing the name was all there was to rebranding, we would now all be drinking New Coke. A union steward once told me something I’ve never forgotten, “Don’t pee down my back and tell me it’s rain.”
FWB says
Name change is a waste of time, effort, and money right now.
Now would be a good time to fire the marketing department
Tim Scott says
This particular name change seems like it would be a waste any time. Is there any actual difference between “hospital” and “medical center”? This seems like “we are gonna do major rebranding at our big and tall store…we’re calling it tall and big.”
William says
Remember when someone had the bright idea to renmae this the Aerospace Valley? Aerospace Freeway? Many businesses would have to do what then?
Columbia Way?
Challenger Way?
Glenn B. Anderson Freeway which was the Century Freeway at first.
Officals like to add confusion to everything.
Michael D. Antonovich Antelope Valley Courthouse. You build it with your money, you get to name it.
On the bright side, many buildings have already removed “TRUMP” from them. The tenants were disgusted.
Enough.
Mike Rives says
As a member of the Board of Directors of the AV Healthcare District, I voted against this name change. We are in the midst of a pandemic and the last thing we need is confusion in the name of our hospital. A new name change should reflect changes when they are occur not before. The behavior outpatient hospital is still in early stages. The addition to the ER Department has been put off for over two years and its construction is never ending. Talk about ground breaking for a new hospital is premature. We don’t even know how we are going to finance it. A name change should be contemplated when there is really something to celebrate!
Yes Rives No Parris says
Thank you Mike Rives for some sound fiscal thinking that is sorely lacking in Rex’s Lancaster and his occupied territories. No wonder he wants to remove you from the board. Never give up, never give in.
William says
Wrecks is putting 190,000 troops on the border with Palmdale and threatening an invasion.
He wants to take over the government of Palmdale and install his puppets and expand his empire.
Oh, wait. Wrong names but same story.
All oligarchs think alike.
RIP Palmdale says
Wrecks has already succeeded in invading and conquering Palmdale. Palmdale is now Occupied Palmdale much like when the USSR controlled the eastern bloc. His pawns are working hard to make sure revenue heads to Fern Street and nothing is done without the approval of Wrecks and his lapdog Marv.